Dive into the fascinating world of behavioral economics with Dan Ariely's Predictably Irrational. This book challenges common perceptions and explores the irrational behaviors that underlie everyday decisions. Discover how hidden forces shape our actions, and how understanding them can lead to better choices.
Explore key concepts such as value distortion, decoy effects, and why we often overvalue possessions through anecdotes and scientific insights. If you're intrigued by how human behavior diverges from standard economic theory, this is the read for you.